Email marketing is still one of the most important methods for communicating with customers and driving sales. Email marketing services provide users with the tools to easily and automatically convert potential customers into loyal ones. In this article, we will introduce you to the best email marketing services and explain the features of each plan.
1. HUBSPOT
HubSpot's email marketing tool is easy to use and provides all the necessary tools for effective email marketing. It is part of HubSpot's suite of digital marketing tools. Here are the plans offered by HubSpot:
A) Free Plan
Key features of HubSpot's free email marketing plan:
- Send up to 2,000 emails per month.
- Email marketing tools, including message tracking and customer interaction analysis.
- Automate one email marketing process, such as sending messages at specific times.
- Segment your customer base into five lists.
- AI-powered chatbot.
B) Starter Plan
The Starter plan starts at $20 per month and offers the same features as the free plan with some limitations removed and improvements. It also includes exclusive features like:
- Direct technical support via the HubSpot app or email.
- Support for up to 5 currencies for sales purposes.
- Email reputation tracking to monitor how users interact with your emails (read, mark as spam, etc.).
C) Professional Plan
This plan is priced at $890 per month and includes all the features of the previous plans with additional enhancements. It offers exclusive features such as:
- Managing paid marketing campaigns across various digital marketing tools.
- Detailed reports on your advertising and marketing campaigns through HubSpot's email marketing tools.
- Direct customer support through the HubSpot app, email, or phone.
D) Enterprise Plan
The Enterprise plan provides access to all HubSpot email marketing tools and comes with significant improvements to existing features. Some of its key features include:
- Custom reports illustrating customer behavior and engagement with your emails.
- Integration with YouTube statistics.
- Sending automated emails to customers based on their website interactions or previous email interactions.
- Creating personalized email messages tailored to different customer segments and data stored in HubSpot.
The Enterprise plan is available for an annual fee of $43,200, with no monthly payment option.
2. MAILCHIMP
Mailchimp is one of the most renowned email marketing services due to its extensive experience, having entered the email marketing industry in 2001. Here are the plans offered by Mailchimp:
A) Free Plan
The free pricing plan of Mailchimp offers several powerful features, including:
- Sending up to 1,000 emails per month.
- 30 days of email support.
- Pre-designed email templates.
- Landing pages.
- Sending emails to up to 500 contacts.
B) Essentials Plan
Priced at $6.50 per month, the Essentials plan provides all the features of the free plan with additional benefits such as:
- Removal of the Mailchimp branding from emails.
- One-on-one session with a brand marketing specialist to help you create a branding strategy.
- Scheduling email campaigns.
- Tools for tracking user interactions with your website.
C) Standard Plan
Mailchimp's Standard plan is designed to facilitate automation and data handling. It costs only $10 per month and includes all the features of the previous plans, along with:
- Ad campaigns management tools.
- A view and schedule planner for your marketing activities on a monthly basis.
- Tools for improving written content.
- Sending emails to customers at the best times for them.
D) Premium Plan
The Premium plan from Mailchimp encompasses all the tools available in their email marketing suite. It is priced at $175 per month. Some of the notable features of this plan include:
- Advanced tools for segmenting customers based on their behaviors and interactions with your website and emails.
- Priority access to customer support.
- High-quality email templates.
- The ability to add up to 200,000 email addresses.
- Customer management tools.
These are some of the best email marketing services and their respective plans. Choose the one that best suits your business needs and budget. Email marketing remains a powerful tool for reaching your audience and driving engagement and sales.
3. GETRESPONSE
GetResponse offers a suite of integrated tools and solutions in the field of email marketing, making it one of the most comprehensive email marketing platforms available. Here are the plans offered by GetResponse:
A) Free Plan
Some features provided by GetResponse's free pricing plan include:
- Send up to 2,500 emails per month.
- Design one landing page.
- Connect the email marketing tool to your website's domain.
- Add 500 email addresses.
- Drag-and-drop tool for designing email messages.
B) Email Marketing Plan
Priced at $19 per month, the Email Marketing plan offers exclusive features like:
- An artificial intelligence tool powered by CHAT GPT to create email content and subject lines.
- The ability to track customers using Google Analytics.
- The option to schedule email campaigns.
- Segmenting customers based on their interactions with your emails.
- Sending automated welcome and thank-you messages.
C) Marketing Automation Plan
This plan, available for $59 per month, includes unique features such as:
- A tool to help you choose the best time to send emails to your customers.
- Sending emails to customers automatically when they interact with email content or open messages.
- An email content rating tool.
- A tool to categorize email content.
- Tools to periodically categorize customers based on their behavior and interactions with emails.
D) Ecommerce Marketing Plan
Primarily designed to help e-commerce businesses increase their sales, this plan is priced at $119 per month. Its key features include:
- Customer tracking support in your online store.
- Integration with a wide range of tools and add-ons.
- On-demand training courses.
- Reports providing tips to increase customer engagement with your emails and overall e-commerce store performance.
- The ability to create customer-specific discount codes.
4. ACTIVECAMPAIGN
ActiveCampaign tailors its tools and features in email marketing based on the user's intended purpose, providing a suite of specialized software to match the user's objectives. Here are the plans offered by ActiveCampaign:
A) Lite Plan
Priced at $29 per month, this plan offers features and tools like:
- Sending an unlimited number of emails.
- Sending emails to up to 1,000 customers.
- Automating email sending processes.
- Segmenting customers based on their behavior.
- Over 150 pre-designed email templates.
B) Plus Plan
The Plus plan, priced at $49 per month, includes all the features of the Lite plan along with additional benefits such as:
- Sending SMS messages to customers.
- Identifying your customers on Facebook.
- Integration with Shopify.
- Automating e-commerce operations.
- An AI-powered content creation tool.
C) Professional Plan
This plan is priced at $149 per month and offers all the features of the previous plans with some enhancements and exclusive features, including:
- Sending emails to up to 2,500 customers.
- Allowing five users to manage the tool.
- Integration with Salesforce.
- Integration with Microsoft Dynamics.
- The ability to conduct five test email campaigns.
D) Enterprise Plan
Designed primarily for large companies and enterprises, the subscription cost for this plan is determined by contacting the ActiveCampaign sales team, based on the specific features and tools required.
This plan includes all the features of the previous plans, along with some exclusive features like:
- Creating reports on any available statistics within the tool.
- Conducting an unlimited number of split tests to collect data on customer interactions.
- Allowing ten users to manage the tool.
- Training on using all the tool's features and capabilities.
These are the plans offered by GetResponse and ActiveCampaign, each tailored to different needs and budgets. Choose the one that best suits your business goals and requirements, as email marketing remains a powerful tool for engaging with your audience and achieving your marketing objectives.
5. MAILERLITE
MailerLite is known for its user-friendly interface and simple design, offering a high degree of flexibility in defining and customizing your subscription plan. The tool provides a wide range of features. Here are the plans offered by MailerLite:
A) Free Plan
Key features provided by MailerLite in its free plan include:
- Send up to 12,000 email messages per month.
- Divide your subscriber list into an unlimited number of subgroups.
- Use an unlimited number of pop-up windows.
- Create newsletters using a drag-and-drop tool.
- An automatic tool for creating email messages.
B) Growing Business Plan
Priced at $10 per month, this plan offers several improvements over the previous plan, along with exclusive features like:
- The ability to manage your subscriber lists.
- Create a template for your newsletters.
- Remove MailerLite's watermark from email messages.
- Free domains for websites created using the tool.
- The option to resend email messages to customers who didn't open them.
C) Advanced Plan
The cost of this plan is $20 per month and provides the ability to use most of MailerLite's features and tools without limits, along with several exclusive features like:
- Pop-up windows that can be used to promote new topics on your site or available offers in your store.
- An AI-powered content writing tool.
- Multiple options for automating email sending.
- The ability to add passwords to some pages.
- Directly sell digital products through the tool.
D) Enterprise Plan
The Enterprise plan is designed for large companies looking for comprehensive email marketing services. Access to this plan is obtained by contacting MailerLite's management to determine the features and price.
This plan includes all the features of the Advanced plan, along with some exclusive features like:
- A campaign manager and email marketing expert to help subscribers achieve their marketing goals.
- A dedicated IP address (necessary for companies sending a large number of email messages monthly).
- Regular review and optimization of subscriber account performance.
In conclusion, we have reviewed the best email marketing services recommended by experts in the field. Have you used an email marketing tool before? Share the tool's name and its key features in the comments.
