The best SEO tools (free and paid)

MOZ Tool is one of the most famous paid SEO tools online, which, like the previous two tools, can be used for:

- Analyzing the technical performance of your website and improving it.

- Keyword research.

- Analyzing your backlinks.

- Analyzing competitors and identifying their strengths and weaknesses.

Despite the tool's fame and established presence in the field, I recommend choosing one of the two previous tools if you plan to subscribe to a tool.

Nevertheless, you can still benefit from MOZ's free tools, such as:

- MozBar, which allows you to view SEO metrics while browsing the site, showing keyword efficiency and the difficulty of ranking in search engines when using it.

Let's be realistic; initially, subscribing to a tool with a monthly fee of $99 can be challenging. So how do you go about optimizing search engines?

The answer is quite simple: Google's numerous tools that provide you with powerful and respectable services for free.

There are important tools like:

- Google Search Console: Analyzing your site and its performance on Google, as well as helping you resolve various technical issues.

- Google Keyword Planner: Understanding keyword search volume and many other useful aspects of keyword research.

- Google Trends: Discovering the popularity of a topic or keyword and the trend in interest.

- Google Analytics: Analyzing your website's traffic and other data.

- PageSpeed Insights: Checking your website's loading speed on different devices.

- Google Alerts: Keeping you informed whenever your brand is mentioned online.

- Mobile-Friendly Test: Ensuring your website is mobile-friendly.

- Google Business Profile Manager: An essential tool for local SEO.

  

And many other important tools.

Imagine that many SEO specialists still use these tools despite their ability to subscribe to paid tools.

Ubersuggest is one of the most important and best SEO tools specialized in keyword research. It helps you find the best possible keywords.

It also provides a lot of information about the keywords you are searching for, such as competition, geographic search volume, click-through rates, and more.

The tool is paid, but you can perform 3 free searches per day. Overall, the tool is worth trying, especially if you are a content writer.

This tool is one of the best SEO and keyword research tools you can use. It's:

- Easy to use and straightforward.

- Powerful and offers many important features.

- Has a highly distinctive interface.

It provides you with a wide range of keyword-related services, starting from searching for keywords and determining the right path for them. It also filters keywords and provides ideas for keywords that will help you rank better.

It helps in determining whether keywords should be short or long by analyzing which of them is more competitive. The tool also performs some side tasks such as competitor analysis and determining website ranking in search engines.

This tool offers many additional features. Alongside keyword research, it allows you to search within competitor websites, analyze them, and discover the best-performing keywords on their site.

It also suggests various popular keywords that your competitors may not be using. Therefore, it's an important tool that you should consider.

Yoast is one of the tools we love and use among SEO professionals. In fact, we consider it a partner in every success we achieve.

It's one of the powerful tools that bloggers - like us - use for on-page SEO, in addition to some technical SEO aspects. 

After integrating it with your WordPress website, it evaluates the suitability of your content and page for your chosen keywords, offering you indicators and tips that will help you rank in search engines.

The tool has two versions, one free and the other paid with additional features. We highly recommend going for the paid version if you can.

Rank Math is one of the powerful SEO tools that competes with Yoast in terms of strength and popularity among bloggers and SEO experts.

It resembles the functionalities of Yoast, which we mentioned earlier, helping you with on-page and technical SEO to improve your search results ranking.

The tool also offers both free and paid versions, with various pricing packages to choose from.

This tool is one of the most charming SEO tools that helps content creators - regardless of their expertise - during the research and writing stages.

It provides you with numerous topics and fresh ideas to write about based on the keywords you input. 

It suggests new topics and ideas for your website content. Depending on the keyword you enter, this tool offers ideas with high search volume.

Unfortunately, it's a paid tool, but it allows you to perform a limited number of free searches daily. I recommend making the most of these free searches as it will positively impact your content.

Google dislikes duplicate content, and it will penalize you if you use content copied from other websites, or even if you duplicate parts of the content on your website.

That's why you should always ensure that your content is unique and valuable. Here's where this fantastic tool, Copyscape, comes into play. It detects plagiarism.

If you own a website, particularly a blog, or work as an editor, Copyscape can be a great asset in your work.

The tool is paid, but in reality, its cost is much lower than the consequences of using copied content on your website.

HARO is an extremely powerful SEO tool that left me amazed when I first learned about its existence. This tool helps you - as a website owner or SEO specialist - obtain backlinks from prominent and authoritative websites like The New York Times, The Washington Post, and others.

This is achieved by responding to queries from journalists or reporters who are seeking experts in specific fields to serve as sources for their articles.

In exchange for providing valuable insights and expertise, these sources often receive backlinks from the article, study, or research they contributed to.

HARO has assisted tens of thousands of small websites in acquiring these strong backlinks, providing a significant boost to any small or medium-sized site.

If you've engaged in link-building activities before, you'll understand the importance and difficulty of obtaining the email address of the responsible individual you need to communicate with.

This is where our tool, Hunter, comes into play. It helps you access the email addresses associated with the organization, website, or entity you wish to reach out to, based on their domain.

Public relations, or PR, is a crucial part of any marketing effort, even in the digital realm, and it plays a significant role in improving search engine rankings.

Unfortunately, PR often requires a considerable amount of effort and financial resources that might not be available to budget-constrained entities. This is where the utility of this tool lies.

JustReachOut assists you in connecting with influential figures or important journalists within your niche, streamlining your communication process to help you achieve your goals.

The tool is a paid service, but in certain fields, it's worth its weight in gold. So, if you need it, don't hesitate to subscribe, as it is one of the best SEO tools available.

GTmetrix is one of my favorite technical SEO tools, which I always use when analyzing the loading speed of a website.

This tool is exceptionally powerful and distinctive because it provides you with an overall assessment of your website or your client's website. It offers you dozens of criteria and indicators related to website performance.

In addition to presenting the issues specific to your website, it offers a set of essential tips to help you resolve them.

GTmetrix has a free version along with a range of paid subscriptions that cater to the diverse needs of website owners or those working in programming and SEO.

Screaming Frog is one of the most important and widely-used technical SEO tools that assist website owners worldwide in discovering and addressing technical issues on their websites.

I know dozens of professional SEO experts who use it almost daily for their clients due to its significant strength and efficiency.

The tool also has two versions: a free one and a paid one. I recommend subscribing to it if you need it, as the paid version includes numerous other fantastic features that will benefit your website overall.

Wayback Machine Tool: Helps you see the previous versions of web pages and websites. You can use it to understand the changes made by your competitors that helped improve their results.

AlsoAsked Tool: Provides you with questions people ask online about specific keywords.

Local SERP Checker Tool: An essential tool for local SEO that allows you to see search engine results from any location worldwide.

Check My Links Tool: Helps you discover broken links on your website.

LSI Graph Tool: Assists in improving your content in various ways.

Cloudflare Tool: The most widely-used content delivery network (CDN) on the internet, making it one of the most important SEO tools.

Website Grader Tool: A tool by HubSpot that evaluates your website's performance, security, and mobile-friendliness.

Sitechecker Tool: Helps you perform a technical and content audit of your website and provides tips for improvement.

Website Penalty Checker Tool: Assists in identifying whether your website has been penalized by Google for any reason.

txt Generator Tool: Helps you create a Robot.txt file for your website.

Hreflang Tag Generator Tool: Aids in creating Hreflang tags for different languages and geographical regions supported by your site.

View Rendered Source Tool: Allows you to see how the browser interacts with your website and its pages.

Siteliner Tool: Enables you to generate a comprehensive report for your website.

Animalz Revive Tool: Helps you rediscover old content on your site that is losing traffic.

Exploding Topics Tool: Assists in discovering new trends and capitalizing on their traffic.

CanIRank Tool: Tells you the likelihood of ranking for a specific keyword.

TinyPng Tool: My favorite tool for compressing images during optimization; it's one of the best SEO tools.

ShortPixel Tool: One of the most popular online image compression tools.

Wordtracker Scout Tool: Allows you to discover the keywords used by competing websites.

Panguin Tool: Helps you understand whether a drop in your site's traffic is due to a Google penalty.

SERPerator Tool: Allows you to see search engine results pages from various locations and devices.

Detailed Tool: Helps you spy on your competitors.

BROWSEO Tool: Allows you to see your website as search engines do.

Seed Keywords Tool: Helps you discover new ideas and keywords for your site.

XML Sitemaps Tool: Helps you create a sitemap for your site.

SimilarWeb Tool: Provides you with a wealth of information about any domain; it's one of the most important SEO tools.

SEO tools are the right hand of every website owner and search engine optimization specialist. However, their sheer number can make it virtually impossible for anyone to try or even be aware of all of them, even though they have the potential to elevate their website or that of their clients to a whole new level.